Privacy Policy

Effective Date: August 15, 2024

midform (midform.studio) ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information we receive from you through our website, midform.studio (the "Website"). This policy is designed to comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect the following types of information:

1.1. Personal Data:

  • Contact Form: When you submit a contact form on our Website, we collect your name, email address, phone number, and any other information you provide.

1.2. Usage Data:

  • Google Analytics: We use Google Analytics to collect information about the use of our Website. This includes data such as your IP address, browser type, operating system, referral URLs, and actions taken on the Website. Google Analytics helps us understand how visitors interact with our Website so that we can improve our services.

2. Legal Basis for Processing (GDPR Compliance)

According to the GDPR, we must have a legal basis for processing your personal data. We rely on the following legal bases:

  • Contract performance: We process your personal data to provide you with the services you have requested, such as responding to inquiries or scheduling appointments.

  • Consent: We process your personal data based on your consent when you provide it to us, such as when filling out a contact form or scheduling an appointment.

  • Legitimate Interest: We process your data to serve our legitimate interests, such as improving our Website, unless your rights and interests override those interests.

  • Legal Obligation: We may process your data to comply with legal obligations.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Providing and maintaining our services: Including responding to your inquiries, scheduling appointments, and providing the services you request.

  • Improving our Website: We analyze usage data to improve the user experience and optimize the content and functionality of the Website.

  • Communicating with you: We may send you emails in response to your inquiries or to provide updates and information about our services.

  • Compliance with legal obligations: We may use your information to comply with applicable laws, regulations, and legal processes.

4. Your Rights under GDPR and CCPA

4.1. Rights under the GDPR:

If you are located in the European Economic Area (EEA), you have the following rights:

  • Access: Right to access the personal data we hold about you.

  • Correction: Right to correct inaccurate or incomplete personal data.

  • Deletion: Right to have your personal data deleted, under certain conditions.

  • Restriction of Processing: Right to restrict the processing of your personal data in specific cases.

  • Data Portability: Right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.

  • Objection: Right to object to the processing of your personal data based on legitimate interest or for direct marketing purposes.

4.2. Rights under the CCPA:

If you are a California resident, you have the following rights:

  • Right to Know: Right to request disclosure of the categories and specific pieces of personal information we have collected about you.

  • Right to Erasure: The right to request the erasure of personal data we have collected about you, subject to certain exceptions.

  • Opt-Out Right: Right to opt out of the sale of your personal data. (Note: Captive Grey does not sell personal data.)

  • Right to Non-Discrimination: Right not to be discriminated against for exercising any of your rights under the CCPA.

5. How We Share Your Information

We do not sell your personal data. We may share your information with:

  • Service Providers: Third-party providers who help us operate our Website, conduct our business, or serve you, such as Google Analytics.

  • Legal Compliance: We may disclose your information if required by law or in response to legal processes, such as a court order or subpoena.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about the use of our Website. Cookies are small data files stored on your device. You can set your browser to reject cookies, but this may limit your ability to use certain features of the Website.

7. Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no data transmission over the Internet or storage system can be guaranteed to be completely secure.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law.

9. Links to Third Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites and encourage you to review their respective privacy policies.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

11. Contact

If you have any questions about this Privacy Policy or wish to exercise your rights under the GDPR or CCPA, you can contact us at:

Email: hello@midform.studio